MBA Marketing & Brand Management
Université Claude Bernard Lyon 1 — , France
- Level
- MBA
- Duration
- 2 Years
- Language
- English
- Format
- On Campus
- Tuition
- 37,584 EUR/year
- Application Deadline
- 2027-05-15
- Scholarship
- Available
- Fields
- MBA, Marketing, Brand
About this Program
The MBA Marketing & Brand Management programme at Université Claude Bernard Lyon 1 offers strategic marketing MBA equipping leaders with brand building, digital marketing and consumer insight capabilities. Students benefit from world-class faculty, strong industry connections and Lyon-based career networks.
Curriculum
- Brand Strategy
- Digital & Social Marketing
- Consumer Psychology
- Marketing Analytics
- Global Marketing
- Product Innovation
- Marketing Leadership
- Marketing Capstone
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